Dating newspaper ads
But the medium is still as relevant and powerful as vintage posters ever were, whether small scale magazine ads or huge billboard advertising.As Paul Arden states in It's Not How Good You Are, It's How Good You Want To Be: "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name."No matter what the medium, you still need a concept that's going to stick in people's minds.If you're advertising a new children's product, you want to send it to households with children. With direct mail, you will be looking for a good ROI (Return In Investment), and have to deal with the fact that a response rate of 1-2% is typical. If you get really lucky, you'll get a 2% response rate.That means you can only expect around 3 calls for every 100 mailings. So, you will have to send out hundreds of thousands (or even millions) of mailings to get the kind of conversion rate you need to be successful. With good sales people,you will close the sale on 33% of those people. x 33% x 2% = 0.4620,000 divided by 0.46 = 43,478That means you will need around 44,000 mailings to get your ,000.
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In them, everyday objects suddenly sprout mouths wherever your fingers might touch them, in the hope of licking off a little of the Colonel's chickeny goodness.
It's the work of Zane Zhou, along with Lamano Studio in Chile. It's been 50 years since homosexuality was decriminalised in England and Wales, but today it's still illegal in 72 countries around the world – and punishable by death in eight.
To highlight this fact, Absolut, in collaboration with LGBTQ charity Stonewall and BBH London, created this series featuring close-up shots of same-sex kisses, with many of the subjects coming from the countries where these kisses could land them in prison, or worse.
If these clever adverts for Heinz look kind of familiar, it's with good reason.They originally featured in an episode of Mad Men where Don Draper tried to pitch a series of ads showing food that goes great with ketchup, but without the ketchup itself visible.